Caltex in major rebranding drive to raise market share | Bangkok Post: business

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Caltex in major rebranding drive to raise market share

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Chevron (Thailand) Co, one of Thailand's oldest oil traders, is rebranding its Caltex service stations as part of its plans to expand business and increase sales in Thailand. 

‘‘We’re ready to grow our business in this country despite stiff competition,’’ says Mr Bendeck.

"The rebranding programme aims to change public perception on Caltex and reiterates our commitment to grow our business in Thailand," said Chevron's country chairman and general manager Adrian Bendeck.

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