After a better-than-expected performance in Thailand, Ajethai Co, the producer of Big Cola, will move further into the highly lucrative beer market, challenging local two giants _ Singha and Chang.
The Thai unit of Peru-based Aje is conducting a feasibility study in the Thai beer market and expects to introduce four beer brands _ Franca, Club, Tres Cruces and Caral _ within the next three or four years.
"There is still room for us to enter the beer market. With the experience of our Big Cola here, we expect we can do the same for beer," said Hernan Cordova, Ajethai's managing director.
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