Electrical product manufacturers from around the world are all competing to expand their presence and share the market in the growing Asia Pacific region. The 120-year-old company Royal Philips Electronics is no exception.
LED lighting by Philips is featured at public sites throughout Asia, including the Srinakarin Dam in Kanchanaburi.
Despite having been in the region for around 60 years, the Dutch-based company sees new challenges ahead. As Asia’s consumers and businesses grow more prosperous, demand emerges for new types and categories of products, from small home appliances and lighting to high-end medical devices. Understanding the region’s diverse markets and consumers’ needs is paramount for Philips, which is well known for innovation in high-technology electrical home appliances and lighting.
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