Cola giants go head to head | Bangkok Post: business

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Cola giants go head to head

Rivals launch major marketing campaigns

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Just as the presidential candidates in the US battle for American votes, four cola brands in Thailand are locked in a death match, launching aggressive campaigns to gain more sales from Thai consumers. 

Archawat Chareonsilp, public affairs and communication director at Coca-Cola (Thailand), says the company’s marketing outlay of more than 200 million baht is directed at teenagers and young adults.

About 800 million baht is expected to be allocated for marketing in Thailand's 388-billion-baht soft drink industry in the fourth quarter, a record for the non-peak season.

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