The fervour for the game makes some people go crazy. In Asia, millions of people are willing to forgo sleep to watch live matches featuring legendary teams and world-class talent.
So great is the global mania for football that broadcasters are also willing to pay big bucks to buy the rights to the matches. In particular, no self-respecting broadcaster in Asia can afford to be without top-tier English football on its schedule.
That helps explain the World Cup-like intensity in the runup to a fresh round of bidding for the TV rights to the Barclays Premier League (BPL) in Southeast Asia.
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