New lease on life for Elite Card
Major push expected to net 1,300 members
- Published: 21 Nov 2012 at 00.00
- Newspaper section: Business
Thailand Privilege Card Co (TPC), the operator of the Thailand Elite Card, is embarking on a new business plan as it plans to attract 1,300 new members next year.
The Elite Card, which was almost scrapped by the previous Democrat-led government, got the green light from the Yingluck Shinawatra cabinet to be revived by the Tourism Authority of Thailand (TAT), the owner of TPC.
For its comeback under a "Money Can't Buy" campaign, members will get more privileges such as a five-year visa with multiple entries and a maximum stay of 12 months, up from three months for normal tourists. They will get discounts for air fares and shopping in Thailand.
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