Noble aims for top with strategy shift | Bangkok Post: business

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Noble aims for top with strategy shift

Refocus follows abrupt resignation of president

SET-listed developer Noble Development Plc is to beef up its branding and refocus its strategy after its president abruptly resigned without explanation last month.

Mr Kitti (right) and his management team at Noble Development.

Chairman and chief executive Kitti Thanakitamnuay said the company would reclassify its condominium projects into only two segments: luxury high end and affordable high end.

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