Krungsri loan unit gears up for wage hike | Bangkok Post: business

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Krungsri loan unit gears up for wage hike

17% growth in new accounts projected

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Krungsri First Choice, a personal loan unit of Bank of Ayudhya (BAY), will keep its focus on mass market segmentation, believing the nationwide minimum wage hike planned for next year will help drive its business. 

The government is set to raise the wage to 300 baht per day starting next year for the remaining 70 provinces, after already raising it for seven provinces including Bangkok in April.

The minimum monthly income for those applying for Krungsri First Choice's typical loan is 8,000 baht.

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