On Sept 10, 2009, the government established the National Creative Economy Policy Committee to set guidelines and translate policy into action by various government agencies. This led to the Creative Thailand programme, which was intended to encourage the growth and competitiveness of businesses through creativity and research and development. Intellectual property rights (IPRs) play a crucial role in moving this policy forward.
Although the government has attempted to promote IPRs to the public through several channels including publications and conferences, many business owners _ especially entrepreneurs and new ventures _ fail to understand the key link between IPRs and the success of their enterprise. If you are an entrepreneur or new venture, this article will provide you with guidelines for effectively managing your IPRs.
Guidance for IPR users: Some companies develop their own IPRs, while others are simply IPR users. The latter model does not rely on creating IPRs; instead, the company may seek permission from the rights holder to use the rights. For businesses such as distributors and franchisees that rely on this model, there are two important keys to be considered.
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