ADVERTISING
Economic growth drives double-digit spending rise
- Published: 14 Dec 2012 at 00.00
- Newspaper section: Business
The Thai advertising industry is expected to grow by 10-15% next year and third-generation (3G) mobile services will be a boon for digital media, according to media agency Brand Connections.
This year, growth of advertising spending will be 12-14% as the economy continues to expand, said managing partner Ichaya Santitrakul.
"After the massive floods, private companies have been confident to spend their money to advertise their brands and products, and the momentum will continue into 2013," she said.
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