Hi-Fash Agency, the licensed producer and distributor of Big John jeans, will shift next year to promoting its own brand _ B Jeanius (BJ) _ by renovating existing shops with a budget of over 100 million baht.
‘‘We have a long way to go for BJ jeans,’’ says Ms Kallayanee. PATTARACHAI PEECHAPANICH
After producing and selling Japan's Big John jeans for over 26 years, the company introduced BJ jeans six months ago and received a favourable response, particularly from Thai consumers.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.