An idea, plus action, equals innovation, and every innovation means change. Unfortunately, the vast majority of people _ roughly eight out of 10 _ dislike change. So as a creator, innovator and agent of change in an organisation, you have to overcome a strong preference for the status quo over any meaningful change.
Let's look at the default response toward new ideas, and then further investigate why people dismiss meaningful ideas. Finally, we'll look at some strategies that are effective in countering the impulse to kill ideas.
What are idea killers?
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