VGI banking on skytrain expansion for ads
- Published: 29 Dec 2012 at 00.00
- Newspaper section: Business
VGI Global Media Plc (VGI), a subsidiary of BTS Group Holdings, expects revenue from the overall media advertising industry will reach 110 billion baht next year, up by 8%.
In the first nine months of 2012, the industry generated 87 billion baht, driven by the improving economy, said Marut Arthakaivalvatee, VGI's director and chief executive.
Mass transit media and in-store media ads expanded strongly in the period, especially modern trade advertising, up by 77% to 2.14 billion baht.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
