The game changers
The year 2012 was a busy and challenging year for Somchai Bulsook, chief executive of Sermsuk Plc, who did not want to retire from his beverage empire.
Mr Somchai (left) has turned ‘est’ into the talk of the town and everybody wanted to try a sip of it.
His drinks company went through both joyful and rough times throughout the year. But the veteran executive, who made Pepsi legendary in Thailand for more than half a century, did not give up and vowed to start a new chapter with his own creation for Sermsuk.
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