Making sense of big data | Bangkok Post: business

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Making sense of big data

  • Published: | Viewed: 4,273 | Comments: 0
  • Newspaper section: Business
  • Writer: PwC Thailand
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Companies today are generating much more data than they can currently store and analyse; they're being overwhelmed with data. Many generate petabytes of information they aren't making the best use of. And not all of the data are alike. Some of it has value, and some not so much. The problem with data has been the difficulty in analysing what companies currently have and the time and expense involved in using conventional systems to process data. 

There has been a buzz around "Big Data" as a way to resolve these issues and to help businesses get better information quickly, so they can make better business decisions.

Business intelligence (BI) and analytics have been around for some time. So how does Big Data differ from BI and analytics?

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