CP aims high in Vietnam | Bangkok Post: business

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CP aims high in Vietnam

Raising profile of processed food brands the key to growth in a market where a growing middle class wants more quality.

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  • Newspaper section: Asia focus
  • Writer: Nithi Kaveevivitchai
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CP Vietnam is gearing up to expand its business more with a focus on food processing from live animals, as it reaffirms its optimism about the Vietnamese economy despite the difficulties seen in 2012. 

Five Star chicken kiosks have been well received in Vietnam and CP hopes to follow up by opening full-scale Chester’s Grill restaurants.

“Vietnam will continue to be one of the biggest investment destinations for Charoen Pokphand Foods, particularly among Asean countries,” said Sooksunt Jiumjaisawanglerg, chief executive of CP Vietnam (CPV).

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