Bupa Health Insurance (Thailand) is revving up its business expansion to cope with promising prospects in local health insurance, setting its sights on raising written direct premiums to 8 billion baht over the next eight years.
Andrew Wong, managing director of the country's leading health coverage specialist, said Bupa will invest 100 million baht over the next three years in TV commercials and another 150 million to upgrade its IT infrastructure.
"Starting from this year, we are set to beef up not only marketing activities but also branch expansion into the provincial market," said Mr Wong. "We aim to open at least four to six new branches this year."
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