The state-run Dairy Farming Promotion Organization of Thailand (DPO), maker of the Thai-Danish milk brand, is moving into other Asean markets with the hope of developing regional recognition.
‘‘The taste has already been accepted by neighbouring consumers, especially sweet milk in Cambodia. Customers don’t even want us to print the local language on packaging. They love it the way it is,’’ says Mr Noppadon. Such confidence is supported by aDPO study indicating Thailand’s milk industry has a wide competitive edge if the market becomes liberalised under the AEC.
The DPO is confident its production, which uses 100% fresh milk and no powdered milk, is a strength that can lure consumers.
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