Est climbs high in cola war two months after launch | Bangkok Post: business

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Est climbs high in cola war two months after launch

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Sermsuk Plc, the maker of "est", claims it ranks second in the country's cola segment only two months after its launch. 

Sales of est passed 10 million cases worth 2 billion baht early this month to give it a 19% market share, said Sermsuk president Dhitivute Bulsook.

Sales and marketing director Parinya Permpanich said sales of est had been far beyond its expectations, setting a record of one million cases in just five days and reaching a value surpassing 1 billion baht in just six weeks.

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