People in Myanmar are expected to flock to the cities over the next few years as they are willing to embrace modern lifestyles as the country's economy opens up, says research firm Envirosell Thailand.
Thai brands and marketers should monitor this new market and find appropriate marketing strategies for it, said managing director Sarinporn Jiwanun.
The firm's survey was recently conducted among 620 respondents in the northern, southern and central areas of Yangon. Most were between 15 and 45, and only 20% were over 45.
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