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Bouncing back

A Nakhon Si Thammarat rubber cooperative is reaping the benefits of shifting its focus to a new export-driven strategy.

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Like many cooperatives in the South, the 25-year-old Chandee Rubber Cooperation Co in Nakhon Si Thammarat makes rubber sheets for sale domestically. 

But what sets it apart from others is its determination to adjust to changing market environments, an effort that has paid off handsomely.

Chandee has just shifted focus to a new business _ making bale rubber for export _ and the modification has generated more income for its 173 members at a time when rubber prices have dropped steeply in domestic and foreign markets.

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