THE LINK
Redefining supply chain excellence
- Published: 30 Jan 2013 at 00.00
- Newspaper section: Business
When we talk of supply chain excellence, the traditional focus has always been on how to reduce operating costs for companies. This involved using supply chain levers to lower processing costs, increase asset utilisation and reduce inventory to realise higher margins.
Lately, however, innovative companies have used supply chain excellence to support new business development, resulting in more market share and revenues, increased profitability, improved customer service and loyalty, and enhanced shareholder value. Such value-creation aspects of the supply chain have become a new competitive ground to which most companies can aspire.
According to the Supply Chain Officer Report 2011, high-performing supply chains can enable companies to create value in multiple ways. Some of these are:
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