The Excise Department wants to overhaul the tax structure now applied to fruit drinks to help improve transparency for consumers and shift Thai standards to international practices.
Fruit drinks are one of several non-alcoholic beverages subject to excise tax. Drinks are currently taxed at 20% of the ex-factory price or 0.37 baht per 440cc, whichever method is higher.
The Excise Department waives tax for fruit drinks with at least 10% fruit juice or concentrated fruit juice, under a policy aimed at encouraging consumer consumption and increasing benefits for domestic fruit growers.
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