K-Sec seeks to dethrone No.1 Maybank
Plan is to tap KBank's online customer base
- Published: 12 Feb 2013 at 00.00
- Newspaper section: Business
Kasikorn Securities (K-Sec) aims to overtake Maybank Kim Eng Securities to become the country's top stock broker following an aggressive expansion.
To achieve this, it is counting on full integration of services with those of its parent Kasikornbank (KBank) network on the online K-Cyber Banking platform, said Padermpop Songkroh, K-Sec's managing director for equity wealth management.
It targeted to attract 18,000 new accounts, a 117% increase from last year's levels.
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