Built to last
Family-owned plastics maker Picnic retooled and thrived after its founder's death
- Published: 22 Feb 2013 at 00.00
- Newspaper section: Business
It takes more than an heir to ensure business continuation. Restructuring the old ways to keep up with new demand and rapid market changes is equally important for the survival of a business.
Picnic’s 350-million-baht factory in Ayutthaya is the only facility in the country to receive the British Retail Consortium standard.
This was what the heirs of Picnic Plast Industrial Co's founder discovered when their father left them with a kitchen and household plastics company more than a decade ago.
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