SERVICES
DKSH: Prepare for Western invasion in Asian markets
- Published: 26 Feb 2013 at 00.00
- Newspaper section: Business
The Swiss market expansion services provider DKSH foresees a golden era for doing business in Asia, including Thailand, as its global clients head there to look for business opportunities.
Middle-class consumption is the draw for Western firms, says Mr Wolle.
The firm's customers from the US, Europe and Japan are preparing to branch out into Asia to cash in on the strong growth of the middle class, driving consumption for higher-quality products.
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