Reputation matters
Nissan is reaping the benefits of allowing its workers to help rebuild a flood-ravaged community in Pathum Thani
- Published: 26 Feb 2013 at 00.00
- Newspaper section: Business
In the culture of the new capitalism, corporate social responsibility (CSR) is a key proposition to achieve and sustain business gains.
While most big companies are fully engaged in thousands of CSR activities, pouring a lot of money into them, it is vital to make sure the activities are strategic, sustained and meaningful for the people they affect.
Nissan Motor (Thailand) recently announced the second year of its joint philanthropic project with charity Habitat for Humanity Thailand to help 33 families in Sam Khok district of Pathum Thani province who were badly affected by the floods in late 2011.
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