CREATIVITY UN-LTD
Understanding the inner workings of your mind
- Published: 28 Feb 2013 at 00.00
- Newspaper section: Business
The word "innovation" starts with an "I". So do many related words for processes and concepts in our creative minds that are necessary before an innovation can be created and released into the market. Let's look at the interplay of these cognitive concepts related to the inner workings of the creative mind.
The '6I' of your creative mind: In A Whole New Mind, Daniel H. Pink argues modern leaders must be whole-brain thinkers, mastering both left- and right-brain thinking. Decades of education and work have made most people adept at using their analytical, rational minds, but few bother to learn to use their creative, intuitive minds.
When I was thinking about how to explain this to my creative leadership students, I noticed that six concepts play a fundamental role in creative cognition. These concepts all start with the letter "I" _ insights, ideas, ideation, imagination, incubation and intuition.
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