Coke gassed as Pepsi fizzles

Pepsi vanishes after dispute with Sermsuk

Published: 5 Mar 2013 at 00.00
Newspaper section: Business

The battle between Sermsuk Plc and Pepsi-Cola Trading (Thailand) has left a chasm for rival Coca-Cola (Thailand) to capture market share, claiming the No.1 slot in the overall soft drink market for the first time in 25 years.

(From left) Antonio Rosario, general manager of Coca- Cola (Thailand) Ltd, Pornwut Sarasin, vice-chairman of ThaiNamthip, and Maj Gen Patchara Rattakul, chief operating officer of Haad Thip, at the briefing yesterday. Coca-Cola (Thailand) executives announce their expansion plans while also celebrating market leadership for the first time in two and a half decades. PATTARACHAI PREECHAPANICH

Coca-Cola (Thailand) said Coke's market share on December of 2012 was jumped to 50% and Big Cola also gained more share taken from former market leader Pepsi.

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godders
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Discussion 3 : 05 Mar 2013 at 08.203
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I really cannot understand why this should be front page headline news. It amounts to free favorable publicity for three of the most unhealthy food products of our time. A small can of cola contains at least seven spoonfuls of sugar or, alternatively, chemical substitutes for sugar which may prove even more harmful to health in the long run. Parents who drink this muck and allow and encourage their children to become addicted should be ashamed of themselves. With obesity and sugar diabetes emerging as real problems in Thailand, the younger generation needs to be weaned not only off cola, but also sugar-packed sodas and fruit drinks.
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rfukata
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Discussion 2 : 05 Mar 2013 at 07.542
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"We aim to double our sales to 60 billion baht by 2020, with Coca-Cola doubling"
lets not be too optimistic, so if the govt. imposes sugar taxes on soda's, prohibiting sales in schools,
constant price increases due in part of obesity health issues especially in youth, etc.
I would think the long range plan needs to be revised down.
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falangsur
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Discussion 1 : 05 Mar 2013 at 04.171
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Business and marketing is so easy to figure out in this country. Pay off the rich aristocracy that controls distribution and is closest to the gov't - and you win. Marketing - just hire a soap opera star to carry the brand - and you win. No real competition - and Thais suffer by paying higher prices than needed for less selection and choice......
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Coke gassed as Pepsi fizzles | Bangkok Post: business