The battle between Sermsuk Plc and Pepsi-Cola Trading (Thailand) has left a chasm for rival Coca-Cola (Thailand) to capture market share, claiming the No.1 slot in the overall soft drink market for the first time in 25 years.
(From left) Antonio Rosario, general manager of Coca- Cola (Thailand) Ltd, Pornwut Sarasin, vice-chairman of ThaiNamthip, and Maj Gen Patchara Rattakul, chief operating officer of Haad Thip, at the briefing yesterday. Coca-Cola (Thailand) executives announce their expansion plans while also celebrating market leadership for the first time in two and a half decades. PATTARACHAI PREECHAPANICH
Coca-Cola (Thailand) said Coke's market share on December of 2012 was jumped to 50% and Big Cola also gained more share taken from former market leader Pepsi.
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