What do most consumers have in mind when they walk down soft-drink aisles at supermarkets? For most supermarkets, the word "brands" will likely be the first that comes to mind.
Mr Teeradet (in the foreground) and Mr Fallows, the men behind the Tesco Clubcard success. PORNPROM SATTRABHAYA
But according to customer marketing consultancy dunnhumby, this is not the case for all products.
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