EXECUTIVE Q&A
Total integration helps pranda sparkle
- Published: 15 Feb 2013 at 00.00
- Newspaper section: Business
Pranda Jewelry Plc was founded in 1973 as Pranda Design Company Limited and renamed Pranda Jewelry Limited on April 27, 1984. It listed its ordinary shares on the Stock Exchange of Thailand on July 6, 1990 and converted to a Public Company Limited on June 3, 1994. Pranda currently has registered capital of 410 million baht with 398.15 million baht paid-up. Executive director Chanat Sorakraikitikul discusses the company's strategy and outlook.What is Pranda's business model?
Chanat: People key to unlocking potential
Pranda has been in the jewellery making business for 40 years; this year is our 40th year anniversary. We have established ourselves as a well-recognised top producer of silver and gold jewellery in the world. Our core competency is to produce mass volumes of commercialised products that target the affordable luxury and "mass prestige" jewellery markets. Pranda is one of the few companies globally that has full integration of production, distribution and retailing to various markets. Currently we produce and manufacture in Thailand, Vietnam and Indonesia, for distribution mainly to the US, Europe and UK and retailing in Thailand, Vietnam and Indonesia.
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