BY INVITATION
Mastering the psychology of money
- Published: 11 Mar 2013 at 00.00
- Newspaper section: Business
What does it take to be rich these days? 100 million baht? 10 billion? Ask a dozen people what it means to be rich and you will probably hear a dozen different answers. Money is a funny thing. It means different things to different people.
A recent study by Skandia International, part of Old Mutual Wealth, of more than 5,000 consumers on four continents revealed the amount of net annual income needed for people to feel happy is an imposing US$162,000 (4.82 million baht).
Overall, 80% of individuals believe earning this amount each year would make them feel really happy.
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