Nestle' promotes coffee for health

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Nestle' promotes coffee for health

Published: 2/07/2009 at 12:00 AM
Newspaper section: Business

Nestle' (Thai) Limited is spending 200 million baht to promote its new Nescafe' Protect ProSlim, a three-in-one coffee mix with white kidney bean extract, to cater to health-conscious consumers.

Prasopsuk Suttapirom, business executive manager for coffee and beverages, said that market demand for coffee products for health and weight loss was increasing by 40-50% per year, higher than for other coffee segments.

The new coffee mix contains white bean extract and dietary fibre to help protect against conditions associated with obesity. The specialty segment is worth 600 million baht and Nestle' aims to control a 50% share in the first year.

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Rungravee

Discussion 1 : 16/07/2009 at 12:46 PM1
Coffee
Coffee has good points and bad points. Coffee is bitter but most people prefer to drink it. I like to drink it for three reasons.
First, coffee can be easily bought. Most people prefer to drink coffee because it make then not sleepy from working. Second, from the research people drinking coffee every day helps prevent many diseases, for example cirrhosis from drinking alcohol, and coffee helps alleviate the pain because coffee is the mix of caffeine. Finally, however, if drinking too much, then it negatively affects health. It makes the system work abnormal. After that, you have cost of treatment.
In conclusion, I think coffee has good points and bad points. For me, I used to drink coffee and then feel shaken. After that, I don’t drink coffee. However, coffee may be beneficial to many people. What do you think about coffee?

Rungravee

Discussion 1 : 16/07/2009 at 12:46 PM1

Coffee
Coffee has good points and bad points. Coffee is bitter but most people prefer to drink it. I like to drink it for three reasons.
First, coffee can be easily bought. Most people prefer to drink coffee because it make then not sleepy from working. Second, from the research people drinking coffee every day helps prevent many diseases, for example cirrhosis from drinking alcohol, and coffee helps alleviate the pain because coffee is the mix of caffeine. Finally, however, if drinking too much, then it negatively affects health. It makes the system work abnormal. After that, you have cost of treatment.
In conclusion, I think coffee has good points and bad points. For me, I used to drink coffee and then feel shaken. After that, I don’t drink coffee. However, coffee may be beneficial to many people. What do you think about coffee?

Nestle' promotes coffee for health