Absolute Yoga stretches overseas to build brand | Bangkok Post: business

LEISURE

Absolute Group, the operator of Absolute Yoga centres, plans to expand its business to overseas markets, aiming to increase brand awareness internationally, according to director and instructor Benjaporn Karoonkornsakul.

The company, with its Spanish network managing partner, is now expanding its network in Japan, Finland, Germany, and the United Kingdom as it saw growing demand in these countries.

"We will provide our yoga know-how to local yoga studios while allowing them to manage their own businesses under our standard control. For new studios, we will encourage them to use our brand. For existing studios it is up to them to keep their brands or use ours," said Ms Benjaporn.