Lenovo widens its global reach
Shifts to mobile internet devices
- Published: 16/01/2012 at 02:16 PM
- Newspaper section: Business
LAS VEGAS, NEVADA : China-based Lenovo Group is upbeat about becoming the global market leader in consumer electronics by 2017, fuelled by mobile internet devices.
Yang Yuanqing, Lenovo’s chairman and CEO, demonstrates the IdeaPad Yoga ultrabook.
The world's second-largest PC maker is introducing a three-year global brand campaign targeting 18- to 25-year-olds. The campaign is aimed at escalating it from a top 10 to a top-three consumer brand.
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About the author
- Writer: Suchit Leesa-nguansuk
- Position: Reporter
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