Mazda's new BT-50 Pro runaway success

Business > Marketing

Published: 14/02/2012 at 03:56 AM
Newspaper section: Business

Mazda received more than 4,000 bookings, almost triple the monthly goal, for its all new BT-50 Pro pickup truck in the first two weeks after its official launch.

The unprecedented level of orders is credited to its passenger-car design, as well as the star power of the vehicle's presenter, Army celebrity Maj Wanchana Sawasdee, who played the lead role in the recent King Naresuan film series.

Mazda said the BT-50 Pro represents a milestone in local pickup history thanks to its passenger-car design and sporty driving performance.

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