TECHNOLOGY
IBM targets Thai expansion
- Published: 21/02/2012 at 03:11 PM
- Newspaper section: Business
IBM Thailand is spearheading sales growth in both local and regional markets by using Thailand as a springboard to Laos.
IBM Thailand will spend on marketing for the first time in 60 years, says Mrs Parnsiree.
The Thai unit of the US technology giant will spend money on marketing for the first time since its inception six decades ago, a move aimed at strengthening its brand for the mass market.
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About the author
- Writer: Suchit Leesa-nguansuk
- Position: Reporter
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