Direct-sales approach suggested | Bangkok Post: business

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Direct-sales approach suggested

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Contacting end-customers directly is a preferred way of both making brands broadly acceptable and increasing sales, says Optimo Co. 

Optimo is a sales and marketing outsourcing company whose services include event roadshows and telemarketing.

Neville Ooi, the business development director, said the direct approach is a more useful way to win customers' hearts amid intense competition in which customers are bombarded by different types of advertisements at a time when TV commercials are losing their effectiveness.

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