Enter the dragons | Bangkok Post: business

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Enter the dragons

2012 could be a lucky year for this pair of auto gas conversion entrepreneurs.

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A strong brand is valuable in most industries, but not many people believe this to be an important issue for automobile gas conversion kits despite the number of outlets offering installation spiralling. 

Surasak and Surachai Nittiwat, the twin presidents of Energy Reform Co, think creating a strong brand in the auto gas conversion business will lead to customer loyalty.

But Surasak and Surachai Nittiwat, the twin presidents of Energy Reform Co Ltd, think differently. Perhaps this is the main reason this company has become the top brand in the mind of customers in Thailand.

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