Dell launches Thai computer campaign | Bangkok Post: business

Business > Marketing

Dell launches Thai computer campaign

Dell, the world's fourth-largest computer maker, has earmarked an extra 50% investment budget for its Thai operating unit over the next three years in an effort to boost its market share.

Models show Dell’s new touch-based notebook and tablet.

"We aim to improve our market position from fifth to third in the Thai computer market by 2015," said Anothai Wettayakorn, managing director of Dell Corporation (Thailand) and general manager for Indochina.

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