Oishi outlines B80m marketing blitz for Fruito line
- Published: 15 Jan 2013 at 00.00
- Newspaper section: Business
Oishi Group Plc, the Japanese-themed food and beverage firm, is ready to fully compete in the contested ready-to-drink green tea market as it increases its budget this year.
Popular actor Chantavit Ter Dhanasevi is a new presenter for Oishi Fruito.
Some 800 million baht has been allocated to promote ready-to-drink green tea, following the return to full capacity of Oishi's production at flood-ravaged Navanakorn Industrial Park.
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