Oishi outlines B80m marketing blitz for Fruito line | Bangkok Post: business

Business > Marketing

Oishi outlines B80m marketing blitz for Fruito line

- +

Oishi Group Plc, the Japanese-themed food and beverage firm, is ready to fully compete in the contested ready-to-drink green tea market as it increases its budget this year. 

Popular actor Chantavit Ter Dhanasevi is a new presenter for Oishi Fruito.

Some 800 million baht has been allocated to promote ready-to-drink green tea, following the return to full capacity of Oishi's production at flood-ravaged Navanakorn Industrial Park.

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments