Stephen Elop, the chief executive of Nokia Corporation, has reiterated that the Finnish mobile phone maker will maintain its primary focus on Windows-based smartphones despite the growing dominance of Android devices.
Speaking to reporters in Bangkok yesterday, he expressed confidence that Nokia will soon make a comeback in the smartphone market and regain leadership of Thailand's overall mobile market. "Thailand is a very important market for us in Asia. It's a top-14 focus country for Nokia globally," said Mr Elop, adding Nokia has had a strong presence in Thailand for 20 years.
He said this first visit of his to Thailand is aimed at working closely with mobile operators and retailers in moving the country's mobile industry into third-generation technology from the traditional 2G. Nokia is looking to broaden its product portfolio by adding both higher-capacity models and lower price points to its Windows-based Lumia smartphone line, said Mr Elop.
More apps will be offered on top of the 125,000 it already has. Navigation and mapping apps have achieved high success among motorists.
Nokia is managing its transition period for its five components: network, mobile phones, intellectual property and patents, location-based service and smartphones.