BEAUTY
Sirium broadening her Biocos empire
- Published: 14 Feb 2013 at 00.00
- Newspaper section: Business
Biocos Group, the health and beauty services company founded by the actress-turned-businesswoman Sirium Pukdeedumrongrit, expects revenue to grow 40% and top 1 billion baht this year as branch expansion heats up.
Kuron Co launched its deep facial cleansing brush, setting a marketing budget of 30 million baht. It aims to achieve sales of 100 million baht from the product this year. PATTARACHAI PEECHAPANICH
"Women are increasingly taking up a role as leaders, resulting in less time to take care of themselves. A one-stop beauty service provider is one way out amid the current time restraints," Ms Sirium said on Tuesday as Biocos launched its first Ametiz Body and Beauty Club in The Promenade shopping mall at a cost of 50 million baht.
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