Nivea envisions hammerlock on Asean markets | Bangkok Post: business

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Nivea envisions hammerlock on Asean markets

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Beiersdorf (Thailand) Co, the maker of Nivea and Eucerin skincare products, will spend 1.5 billion baht this year to expand its business in Thailand, making it the fifth largest among its global network in five years. 

Suwannee Sritonyachote, the managing director of Beiersdorf Southeast Asia, said business in the region was robust last year.

Sales grew by 20% on average, beating the 15% projection.

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