SAP offers client tool applications | Bangkok Post: business

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SAP offers client tool applications

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Intensifying competition and the growing popularity of mobility are the main driving forces for enterprises to expedite investment in customer relationship management (CRM) in Asia. 

Nicholas Kontopoulos, the senior director for global marketing at SAP, the developer of business application software, said consumer behaviours moving more towards mobility and the growing popularity of social media are crucial for evaluating the real potential for multichannel customer management.

The thriving middle class is also bumping up the need of enterprises to improve their CRM software to meet increased expectations.

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