Domino's Pizza has returned to the Thai market by opening a store in Bangkok as part of its plan to boost Asia-Pacific sales.
‘Thailand is among our priority markets for expansion. It is the right time to open again here,’ says Mr Pizziol. This is Domino Pizza’s second foray into the Thai pizza market after it left in the wake of the 1997 financial crisis. It believes it will benefit from the country’s rising number of middleincome consumers and their willingness to try new tastes.
The re-entry of the world's leading pizza delivery firm will likely heat up Thailand's pizza market, worth an estimated 8 billion baht annually.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.