Siam Cement makes inroads in Indian home building and decor market
- Published: 18 Mar 2013 at 14.09
- Newspaper section: Asia focus
After having become the market leader in the bathroom and the home furnishing industry in Thailand, Siam Cement Group, Thailand’s largest industrial conglomerate, is setting its sights on expanding its operations in the growing Indian market.
A market where families attach a lot of importance to home furnishing, India is still in its infancy in terms of high-quality sanitaryware, and SCG hopes to be able to tap this new demand.
To enter the market, SCG Trading, a unit of the SCG, joined hands with India’s Hydrobaths Ramco and has last week opened its first showroom of home decor products in the country of more than 1.2 billion people.
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