Digital media essential | Bangkok Post: business

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Digital media essential

  • Published: | Viewed: 3,223 | Comments: 0
  • Newspaper section: Business
  • Writer: Saengwit Kewaleewongsatorn
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Brands should focus on digital media and use them as a powerful "owned and earned" tool to communicate with consumers, say executives of leading digital agency mInteraction. 

Siwat Chawareewong, chief executive of the Group M-owned agency, said the launch of third-generation (3G) mobile service will make online brand competition more intense for many segments, especially personal care products, hotels and airlines.

Almost all brands in Thailand have already used digital media to communicate directly with target customers, but brand marketers must prepare to cope with changes in four key areas.

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