Closed online forums new research frontier for Intage | Bangkok Post: business

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Closed online forums new research frontier for Intage

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  • Newspaper section: Business
  • Writer: Chaninun Krobmoke
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Surveying consumer opinions in a closed online community will help business entrepreneurs better understand their customers, says Intage (Thailand) Co, a marketing research company. 

The company's newest marketing research tool, Digiwise, will enable consumers to comfortably share their opinions and make suggestions in a closed online community.

``The tool will help us reach more consumers and the information collection will be more reliable than the open research system,'' said Dangjaithawin Anantachai, chief operating officer of Intage (Thailand).

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