Game on for Asian brands | Bangkok Post: business

Business > Marketing

Game on for Asian brands

- +

Sports marketing is being used as an important communications tool to help brands engage with customers across Asia, particularly in Thailand and South Korea. 

Chanin Thiencharoen, chief executive of iBeverage Co, an innovator and marketer of beverages, said marketing strategy is shifting from music to sport, mainly for leading brands in the beverage and car sectors.

In recent years, music marketing was widely used by top advertising spenders wishing to differentiate their campaigns.

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments